MxV1 Putter changes the face of the short game

MxVGolf recently announced the the pending release of their new MxV1 Putter. It’s due out mid-December and they’re now accepting pre-orders.

It’s a putter with an uncommon design and according to the MxV1’s inventor, Brian Wittman, it’s concept is based on the principals of Newton’s Cradle.

Newton’s Cradle, which is named after Sir Isaac Newton, is a series of touching, identically sized metal balls suspended from a cradle by two equal lengths of wire.

This contraption demonstrates the conservation of momentum and energy whereby when one of the end spheres is lifted and released, the resulting force travels through the line and launches the last one upward. This process is repeated when the launched sphere returns to it’s original position.

The patent pending MxV1 Putter has been pre-approved by the governing standards of the game and can be allowed in all the professional tournaments throughout the world.

The putter’s name MxV stands for MASS x VELOCITY and the proprietary technology in the putter is called their Center Strike Technology. This technology will allow the MxV1 to create a truer roll and a more accurate strike towards the center of gravity.

Each putter is precision milled from brass and finished in a powder coated deep black. The putter features a ball alignment marking in orange on the leading edge of the club face radius and a cut out ball profile on the back edge. The back edge profile can also be used to lift the ball off the green.

A straight tapered steel shaft is mounted in the center of the putter head for complete “pendulum control” and features a composite rubber grip with a flat paddle front, promoting a controlled confident stroke that produces an improved alignment and true roll. A custom leather head cover is included and features a magnetic closure, a soft plush interior and full embroidered logo graphics.

According to Wittman, “Our heavyweight (400 grams) MxV1 is at the crossroads of evolution and revolution. There is simply no other viable putter on the market today that approaches the center of gravity the way we do. By essentially striking a ball with another ball, you almost can’t miss the center of gravity. The radius of our putter face is exactly that of a standard US Golf Ball and even with a minor tolerance we have found more accurate strikes and optimal roll, time after time.”

The MxV1 Putter is available in both left and right hand versions with either a long or belly putter configuration. The MSRP is $249.

What do you think? Clever marketing or a solid concept?

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