I had the opportunity to speak with Brian Allman from SweetSpotGolf.

They’re a very cool, new club manufacturing company with an emphasis on fun and some big things in the works.

Check it out.

For Immediate Release

Sweet Spot Golf partners with Womens National Golf School

Golf club manufacturer and nationally recognized women’s golf academy join forces to bring a new direction in golf – bringing FUN to the game as part of the solution.

Los Angeles, Calif. (February 23, 2009) – Custom golf club design and manufacturing start-up Sweet Spot Golf announced at this weekend’s EWGA’s Annual Conference a partnership with one of the largest and most well-respected teaching academies in the US, National Golf Schools.  Sweet Spot Golf’s high performance, custom crafted clubs are superior in quality and fashion forward clubs are a unique offering in the golf industry and women golfers are taking notice. National Golf Schools is launching their Womens National Golf School making the partnership with Sweet Spot a perfect match for the two companies to join forces and promote golf products and instruction to women, one of the sports fast growing segments.

“We feel strongly that women golfers have not been given the attention they deserve and our intention in partnering with an academy owned and operated by Northern Florida’s PGA Teacher of the year Pat Livingston’s, is to finally give this consumer more of what they want; the game of golf on their own terms and if that means doing things differently to make the game more fun, so be it” said Brian Allman President of Sweet Spot Golf.

Our line of women’s products not only performs as well as any other in the marketplace but they also bring a sense of style and design that allows the golfer to feel like the game has come to them and not the other way around.  When looking for a partner with a similar philosophy, Pat came to mind immediately.

The National Golf School Philosophy is to take each person and use what they have to their greatest advantage. “You will never hear a ‘one method fits all’ mentality from our staff of Professionals,” said owner and award winning PGA instructor Pat Livingston.  “Learning is best done in a fun, respectful environment and that describes our school perfectly.  Combined now with Sweet Spot Golf’s products assist students in bringing out the best in their game. They feel more in control, not just physically, but also because their equipment better reflects their personal style. We are going to have a lot of fun working with Sweet Spot and because of that our students are going to benefit, they’ll have move fun too, which is what it’s all about!”

Mr. Livingston further commented, “Sweet Spot Golf has designed and engineered a unique, well crafted and evenly weighted putter. It’s built with quality and their unique Precision Positioning System allows us to better teach golfers to find their target line and sink putts with style.”  Sweet Spot’s new Black and Pink clubs are available in Putters, a 13-degree Driver as well as a Hybrid in three different loft degrees (19, 22 and 25).  The women’s line is expected to have a variety of colors available by the summer of 2009.

Additionally, Sweet Spot Golf’s Pink line is a proud sponsor of the National Breast Cancer Foundation.  “Women who have seen and tried the stylish Pink clubs have embraced them with enthusiasm because they know that playing with these products means more than just owning a quality golf club” says Sweet Spot Partner and club designer Chuck Parise, “They say ‘I support finding a cure for Breast Cancer.’ It is the Power of Pink!”

Sweet Spot Golf launched the sale of the Pink line of clubs on their website www.sweetspotgolfclubs.com and is currently looking for retail outlets to sell their products.  Additionally, they will now be available for purchase at the Womens National Golf School.

If you ask me, that’s a pretty powerful endorsement to Sweet Spot Golf.

When I was talking to Brian, I asked the more obvious question “How do you plan on competing with other club manufacturers” and his response was “We’re not competing with them, only a fool would try, we’re just offering something different.”

Different is pretty accurate I think, whenever you decide to start using Sweet Spot Golf Clubs, you no longer use a putter, you begin wielding an Ax. 🙂

Besides the Ax, they also offer drivers and hybrids, both with the Sweet Spot unique design and fashion forward look.

Check them out, the website makes for some entertaining reading 🙂

-Dave