TaylorMade Golf to Launch Newest Model in Ghost Series of Putters
Tour-Proven Rossa Daytona Ghost Features White-Colored Head and High-Contrast Alignment Cues in a Heel-Toe Weighted Blade
TaylorMade Golf is proud to announce the release of the putter that so many golfers have been asking for, the Rossa Daytona Ghost, a tour-proven blade that offers the familiar calming white color and high-contrast alignment cues of the now-famous Rossa Corza Ghost mallet putter. Like the Corza Ghost, the Rossa Daytona was developed with significant input from the world’s most sought-after putting instructor, TaylorMade Tour Staff professional Dave Stockton.
Tour pros who have put a prototype similar to the Rossa Daytona Ghost in play include Paula Creamer, who used it to win the U.S. Women’s Open, as well as Scott Verplank, Martin Laird, Jason Day, Peter Hanson, Darren Clarke, Andres Romero and Sean O’Hair.
The first model in the series, the Corza Ghost, has proven an instant success with consumers and Tour professionals worldwide, building massive momentum in the retail marketplace. In four months, the putter’s key achievements already include two PGA Tour victories by TMaG Tour Staff professional Justin Rose, first at the Memorial and again at the AT&T National. It has also fueled record-breaking growth for TaylorMade in the putter category; the brand’s 13.1% putter dollar marketshare in July 2010 is the highest total in company history.*
The Rossa Daytona also has the advantage of Rossa’s renowned and tour-proven AGSI®+ (Anti-skid Groove System Insert) Technology. The AGSI+ insert features 14 polymer-filled grooves in the face that “hold” the ball briefly at impact to negate backspin and promote forwardspin for a smoother roll and more accurate results. The AGSI+ insert also delivers superior consistency in forward roll on off-center hits, something not shown in tests of other popular putters.
The Rossa Daytona Ghost becomes available on Friday, October 1, at a street price of $129.
*Source: Golf DataTech July 2010.