TaylorMade Burner Irons Reach #1 in U.S. Sales

This news isn’t surprising in the least. If you recall, earlier this year I had the opportunity to head out to the TaylorMade Performance Lab over at Grand Cypress Golf Club and I was able to hit the TaylorMade Burner Irons. I liked them so much that I subsequently purchased them and wrote up an in depth review of the clubs.

Take a look. TaylorMade Burner Irons Review

Here’s the press release.

TaylorMade Burner® Irons Reach #1 in U.S. Sales

Already No. 1 Driver, TaylorMade Golf Company Produces an Iron Model that Tops
the Sales Charts in the U.S. for the First Time in Company History

Carlsbad, Calif. (November 10, 2009) – For the first time ever, a TaylorMade iron ranks No. 1 in sales in the United States, as the TaylorMade Burner became the top-selling iron model in June, according to Golf Datatech.*

Launched last January, Burner irons were developed differently than previous TaylorMade irons, with the long-irons, middle-irons and short-irons each created separately. The goal was to create easy-to-launch irons that deliver “meaningful distance,” defined as longer distance that’s consistent from club to club, so that every club is consistently longer than the club before it, and that the spaces in between each club are significant, even and predictable.

“The way we design, produce and manufacture irons today is very different from how we did it in the past because what was impossible five years ago is now possible,” said Dr. Benoit Vincent, TaylorMade’s chief technical officer. “What we’ve learned through years of golf club innovation has helped us to understand how to design an iron that delivers a new level of performance versus what we could imagine five years ago.”

“The Burner’s success in the marketplace confirms that this is no ordinary iron,” said Harry Arnett, TaylorMade’s senior category director of clubs and balls. “It’s proof that we’re much more than a metalwood company, and that we know how to make great irons, too. And more and more players are discovering that we also make the best wedges, putters and balls. Through the bag, nobody makes better-performing products than TaylorMade.”

* According to Golf Datatech dollar and unit share reports.

Do you think we’ll be seeing a similar press release next year about the TaylorMade R9 Irons?

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