TaylorMade CEO announcing new product via webcast

Update: TaylorMade Burner 2.0 Irons unveiled

TaylorMade Golf and President & CEO Mark King to introduce new product via webcast

Online Interactive Launch Presentation scheduled for September 9, 2010 at 12:00 pm PDT

TaylorMade Golf Company, the industry leader in product innovation, and company President & CEO Mark King will introduce a new product via worldwide webcast on Thursday, September 9 at 12 p.m. Pacific time.

This introduction format promises to deliver a unique and memorable experience for consumers; it enables their participation in a universal curtain-pull on a remarkable new TaylorMade product like never before.

The passion and inspiration associated with an initial product launch has long been held in reserve for the company’s sales force. This fall, a global online audience will share in the anticipation and excitement.

“We think what we show will instantly become the most sought-after product in the marketplace,” said Bob Maggiore, TaylorMade’s Vice President of Brand and Marketing.

Watching the webcast is easy, simply log onto www.taylormadegolf.com on September 9 and load the interactive video presentation, which is scheduled to last approximately 10 minutes.

Following the launch, the video footage will remain available on TaylorMade Golf’s global website for additional viewing.

What do you think it’ll be? I’m betting it’ll be a new TaylorMade driver.

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