TaylorMade Performance Lab boards Social Media Train

Just received this press release regarding the totally awesome TaylorMade Performance Labs.. If you recall, a couple months back I had my custom club fitting at the TaylorMade Performance Lab at Grand Cypress.

Subsequently, I ended up purchasing the custom fitted TaylorMade Burner Irons and I haven’t looked back.

They’re offering a 50% off the standard fitting fee through the end of September 2009, so if you’ve been considering it, now would be the time. If you live in Orlando, head out to Grand Cypress and let him know Dave from the OrlandoGolfBlogger sent ya! 🙂

TaylorMade Performance Labs Now on Facebook and Twitter

Fans and Followers to Receive News, Updates, Fitting Tips, and Special Offers from Golf’s Ultimate Fitting Experience

SAN DIEGO, CA. (September 14, 2009) – TaylorMade Performance Labs, the premier custom golf club fitting company, announced today that it has joined popular social networking sites Facebook and Twitter in an effort to keep golfers abreast of company news, updates and provide fitting tips from their certified PGA professionals. In addition, the company is offering 50% discount on the standard fitting fee through the end of September at any of the six U.S. locations when consumers sign up to follow TMPL at both sites and mention this special social network discount.

TMPL’s twitter name is “taylormadepl” and its Facebook page can be accessed by searching “TaylorMade Performance Labs.”

“Our goal is to streamline our company news and make interesting content specific to custom fitting readily available to the consumer,” said TMPL President Herb Meistrich. “We will also be offering special promotions for discounted fittings and leverage the experience of our master club fitters to provide golfers with instructional and fitting tips to improve their game.”

Since 2004, TaylorMade Performance Lab’s certified professionals will fit men, women and junior golfers of all ages and abilities to a custom set of TaylorMade® golf clubs using an exclusive technology previously available only to Tour professionals.

To date, TaylorMade Performance Labs has six U.S. locations: The International in Boston, The Four Seasons Resort in North San Diego, The Desert Springs Marriott in Palm Springs, The Hyatt Grand Cypress Resort in Orlando, Olympia Fields Country Club in Chicago and Reynolds Plantation in Greensboro, GA. There are also two international locations in South Africa and Dubai.

Using motion capture technology – the same technology used to make today’s video games and movies – 34 reflective markers are placed on strategic points of the golfer’s body as well as on the shaft and head of the fitting club to capture a number of swings with the driver, iron , wedge and putter. Six special high-speed cameras detect the reflectors and display a three-dimensional computer-animated image of the customer viewable from every angle, allowing the pro to make accurate critiques and recommendations. The two and one-half hour custom fitting experience includes recommendations for a driver, fairway woods, hybrids, irons, wedges, putter and even the correct golf ball.

Following the swing analysis and club recommendations, demo clubs are built on-site with the customer’s correct swing specifications and the player can then validate the system’s recommendations on the driving range.

New custom TaylorMade clubs built to recommended specifications are shipped directly from TaylorMade’s headquarters in as little as 24 hours.

About TaylorMade Performance Labs
TaylorMade Performance Labs, operated by a privately owned company under an exclusive license agreement with Taylor Made Golf Company, Inc., utilizes motion capture technology to provide golfers with an experience that far exceeds anything previously available to the public.

Located at the finest golf resorts in the world and manned by specially trained and certified golf professionals, TaylorMade Performance Labs offers “Golf’s Ultimate Fitting Experience” in a luxurious atmosphere, where every nuance of the swing is measured, analyzed and interpreted. The information gained makes it possible to provide golfers of all abilities the very best choices in TaylorMade equipment that’s built to suit their specific needs. Custom-built clubs are built and shipped in a matter of days.

Current U.S. locations include: The Four Seasons Resort in North San Diego, the Hyatt Grand Cypress Resort in Orlando, Florida, Reynolds Plantation in Greensboro, Georgia, The International in Boston, The Desert Springs Marriott in Palm Springs and The Olympia Fields Country Club in Chicago. Learn more about TaylorMade Performance Labs at www.tmplabs.com

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